Our story
Made in Cape Town, for the days you’ll remember
Amaya started with one idea: a dress should make you feel like the best version of yourself the moment you put it on, and it shouldn’t be the same dress everyone else is wearing.
Designer Maxine Benatar sketches every style herself, picks fabrics by hand and has each piece made in a small studio run in Cape Town. New styles are added regularly, in small numbers. When a style sells out, it’s usually gone for good.
Max
Shop new inWhat we believe
Three things we won’t compromise on
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01
Small runs, never repeated
Every style is a small run. We’d rather make 20 of something special than 2 000 of something safe.
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02
Local, from sketch to stitch
Designed, cut and sewn in Cape Town. You’re supporting a real studio and the people who work in it.
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03
Made to be worn, not stored
Fabrics that move, cuts that flatter, pieces that go from lunch to late. Holiday, wedding, dance floor.
At a glance
Amaya in 60 seconds
The short version, for anyone who wants the facts first.
- What
- Occasion and holiday dresses, plus a few sets, tops and pants.
- Who
- Designed by Maxine Benatar.
- Where
- Designed and made in Cape Town, South Africa, in a small studio run.
- How many
- Small runs. New styles are added regularly; when a style sells out it is usually gone.
- Fabrics
- Soft bijou knit, satin, linen blends, cotton and printed viscose, depending on the style.
- Sizes
- S, M and L on most styles (S fits UK 8 to 10, M 12 to 14, L 16). Some styles are one size.
- Prices
- Roughly R1 200 to R2 500.
- Delivery
- South Africa: R99, free over R1 500. In-stock pieces ship within 1 to 2 working days; made-to-order sizes within 10.
- Exchanges
- Within 14 days of delivery, unworn with tags.
- Where to buy
- Online at amayacapetown.com, straight from the studio in Sea Point. Every style and size, with delivery across South Africa.
- Contact
- WhatsApp Max on +27 83 703 8502 or use the chat on the site.
- @amaya.capetown
Right now
